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Sony Group makes strategic move into cryptocurrency market with acquisition of Amber Japan

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Sony Group Enters Crypto Exchange Market with Acquisition of Amber Japan

Sony Group Makes Bold Move into Crypto Exchange Market with Acquisition of Amber Japan

In a surprising development, Sony Group, a well-known Japanese conglomerate with interests in games, music, and cameras, has officially entered the crypto exchange market by acquiring Amber Japan. This move marks Sony’s foray into the world of digital assets and blockchain technology.

Amber Japan, formerly known as DeCurret, is the Japanese subsidiary of the global Amber Group, which provides regulated digital asset trading services. The acquisition comes at a time when the crypto market is gaining mainstream acceptance and interest from traditional companies.

The decision to acquire Amber Japan comes after the company faced financial challenges following the collapse of the crypto exchange FTX. Amber Group, which expanded its operations to Japan in 2022, had to pivot its fundraising plans and raised a significant $300 million Series C round in December 2022 to protect customers who lost money due to the FTX collapse.

For Sony, this move is part of its strategy to diversify its portfolio, which already boasts a market value exceeding $100 billion. The company has been exploring the use of non-fungible tokens (NFTs) and blockchain technology in gaming for the past few years.

In fact, in March 2023, Sony filed a patent for an “NFT Framework for Transferring and Using Digital Assets Between Games Platforms,” outlining a system for using NFTs cross-platform, including features like NFT-locked gameplay and rewarding players with NFTs.

This acquisition signals Sony’s commitment to embracing the future of finance and technology, and it will be interesting to see how the company leverages its new position in the crypto exchange market. Stay tuned for more updates on this developing story.

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